What we ship

Highlights

• Unified inbox connecting Facebook, Instagram, WhatsApp Business, Twitter/X, LinkedIn, TikTok, Google Business
• Social Publishing to 10 networks via a single composer
• Native AI powered by Anthropic Claude + OpenAI GPT
• Reviews & Reputation cross-channel
• Custom dashboards for Growth and Enterprise

Access

14-day free trial with no card. The first 100 teams to sign up get lifetime access to launch pricing.

We closed private beta with 20 pilot accounts (10 agencies, 5 DTC, 5 multi-location). Critical insights:

• Inbox response time dropped 62% on average vs prior tool
• 15 hours/week recovered at agencies with 8+ brands
• Crisis detection AI caught 3 incidents before they escalated

Technical changes

• Migrated from mocks to production Supabase Postgres
• Full auth with magic links via Supabase Auth
• Dynamic RLS policies on 4 critical tables
• Sentry + PostHog in production
• SLA monitoring activated

We launched early access for our first 5 design partners. We built the operational core and validated the architectural approach.

Highlights

• Multi-tenant base with Row-Level Security
• RBAC with 5 default roles + custom roles spec
• Inbox MVP (Facebook + Instagram + WhatsApp)
• Publishing MVP (single-channel composer)
• AI integration foundation

We start. Carlos kicks off Blacknel with a Figma mockup, an empty GitHub repo, and a list of 30 prioritized features.

The mission: build the central nervous system for digital brand operations. The tool we wanted for ourselves.