One platform for your entire digital operation
Inbox, publishing, reputation, AI, ads, and analytics. Each module designed to replace an expensive tool with something better.
Inbox
Module · live
Publishing
Module · live
Reviews
Module · live
AI
Module · live
Ads
Module · live
Analytics
Module · live
Listening
Module · live
One control plane
All modules · all brands · one team
Native AI
It's not ChatGPT wrapped. Blacknel trains on your brand voice docs, your post history, your previous replies, and your business rules. The AI writing on your brand's behalf reads your brand before writing.
How it works
You upload your brand voice doc (PDF, Notion, Google Doc) or import directly from Brand Hub. Blacknel builds a vector brand profile including tone, forbidden vocabulary, representative examples, and compliance rules. When AI generates copy, replies to a DM, or suggests optimizations, it does so ANCHORED to that brand profile — not to a generic model. Powered by Anthropic Claude (default) + OpenAI GPT (fallback).
What's ready
- Copy generation in ES, EN, PT (other languages on roadmap)
- Contextual suggestions in inbox (3 variants per tone)
- Ad optimization recommendations with explicit reasoning
- Automatic crisis detection via sentiment anomaly
- Auto-categorization of inbound messages
- Translation matching brand tone (not just Google Translate)
- Powered by Claude Sonnet 4.6 + GPT-4.1 + fallback strategy
Who it's for
Teams that already tried 'GPT in the inbox' and got frustrated because it doesn't respect tone. Brands with strict compliance that need AI with real guardrails.
Unified inbox
Every DM, every new review, every comment, every WhatsApp message, and every inbound email in one place. With smart routing, customer context, and live SLA tracking.
How it works
You connect Facebook Messenger, Instagram DM, WhatsApp Business, Twitter/X, LinkedIn, TikTok, Google Business, and your web forms. Blacknel ingests every message into a unified inbox, enriches it with customer history, and applies routing rules by channel, hour, language, or agent skill.
What's ready
- Auto-routing by rules (channel, hour, language, skill)
- Saved replies with dynamic variables ({name}, {brand}, {city})
- Internal notes and team mentions (@maria)
- SLA tracking with Slack and email alerts
- Unified customer history across channels
- AI-powered tagging and categorization
- Out-of-office mode with auto-replies
Who it's for
Ideal for customer service teams receiving messages across 4+ channels simultaneously, agencies managing multiple clients, and brands whose support tickets grow 20%+ monthly.
Social publishing
You write the post once. Blacknel adapts format, dimensions, copy variations, and faithful previews for every network. With drag-and-drop calendar, multi-level approvals, and scheduled publishing to 10 channels.
How it works
The composer detects which channels you select and shows exact previews of how the post will look on Instagram Feed vs Reels vs Stories vs Facebook vs LinkedIn vs Twitter/X. Edit variations per channel or publish identical. Schedule with the visual calendar or publish immediately. If your role requires approval, the post goes to the approvals queue before publishing.
What's ready
- Supports Feed, Reels, Stories, Shorts, and Threads
- Brand voice consistency check via AI before publishing
- Calendar with drag-to-reschedule
- Multi-level approvals with audit log
- Bulk import from Google Sheets or CSV
- Auto-tagging by campaign, brand, channel
- Optimal posting time (AI suggestion of best time to post)
- Recurring posts (weekly, monthly)
Who it's for
Agencies publishing 50+ posts/week, multi-country brands needing legal approvals per market, and in-house teams that want to kill copy-paste between Buffer/Hootsuite/Notion.
Reviews & reputation
Every review from Google, Yelp, TripAdvisor, App Store, and more in one dashboard. With AI that suggests responses in your tone and crisis detection that warns you before problems explode.
How it works
We connect Google Business Profile, Yelp, TripAdvisor, Trustpilot, Facebook Reviews, Apple App Store, and Google Play. Every new review enters the inbox with sentiment analysis, AI response suggestion, and automatic categorization. The anomaly detection engine monitors sentiment shifts and triggers alerts when it sees crisis patterns (30%+ rating drop in 7 days, negative mention spikes, etc.).
What's ready
- AI replies aligned to brand voice
- Multilingual sentiment analysis (ES, EN, PT)
- NPS embedded in site and email
- Crisis detection with custom thresholds
- Scheduled reputation reports (weekly/monthly PDF)
- Consolidated cross-channel reputation score
- Multi-location rating comparison
- Auto-respond for 5★ reviews (with pre-approval)
Who it's for
Multi-location chains with 10+ locations, restaurants and hotels that live or die by reviews, and DTC brands with App Store presence.
Analytics & reporting
Data executives understand and agencies present. Custom drag-and-drop dashboards, industry-benchmarked competitor comparisons, and scheduled PDF/CSV reports with white label for agencies.
How it works
Each brand has its analytics workspace with predefined dashboards (Social, Inbox SLA, Reputation, Ads) and the option to build custom dashboards with drag-and-drop. You set recurring reports (daily, weekly, monthly) that get sent as PDF to your inbox or your client's, or published to a Slack channel. Full white label: your logo, your colors, your pre-rendered annotations.
What's ready
- Drag-and-drop dashboards (widget library: 30+ widgets)
- Industry benchmarks (food, retail, hotels, agencies, etc.)
- Scheduled reports (PDF, email, Slack)
- Export to Excel, CSV, Google Sheets
- Full white label (logo, colors, custom domain)
- Compare periods (this month vs last vs YoY)
- Annotations on charts (deploy, campaign, event)
- Public share links with optional password
Who it's for
Agencies sending monthly reports to 10+ clients (this feature alone saves you 8 hours/month), CMOs needing board-ready reports, and multi-location operations with cross-location KPIs.
Ads management
Your media buying with the friction it deserves — zero. Connect Google Ads, Meta, LinkedIn, and TikTok. Track spend, ROAS, and CPA cross-channel without opening 4 dashboards. Receive actionable alerts and apply AI recommendations with human approval.
How it works
You connect your ad accounts via official OAuth. Blacknel syncs spend, conversions, ROAS, and CPA hourly. If a campaign spikes CPA above threshold, or a budget will burn before scheduled, you get an alert in Slack/email with the reason and recommendation. Optimization recommendations (pause adset, move budget, expand audience) require human approval to execute — nothing happens automatically with your money.
What's ready
- Unified dashboard of spend and conversions
- Budget overrun, CPA spike, CTR drop alerts
- AI recommendations with explicit reasoning
- Approval queue for expensive optimizations
- 30-day spend forecasting with confidence intervals
- Client-ready reports (white-label PDF for agencies)
- Cross-channel conversion attribution
- A/B testing tracking
Who it's for
Agencies managing $50K+ USD/month in spend, DTC performance marketers, and CMOs who want to understand ROAS without asking their agency for an export.
Listening & competitors
What they're saying about you — and your competition — in real time. Mention monitoring, keywords, hashtags, and competitors with share of voice, sentiment trends, and actionable alerts.
How it works
You define keywords (your brand, products, competitors, industry). Blacknel monitors Twitter/X, Reddit, news, blogs, forums, and Google Trends hourly. Each mention is classified by sentiment and clustered into topics. Share of voice shows how you compare to competitors. Real-time alerts when mention volume exceeds thresholds or new topics appear.
What's ready
- Brand mentions cross-channel
- Share of voice vs competition
- Multilingual sentiment trends
- Real-time alerts (Slack, email, in-app)
- Automatic topic clustering
- Competitor benchmarks (post volume, engagement, sentiment)
- Crisis early-warning with custom thresholds
- Raw data export for external analysis
Who it's for
Brands with reputation to defend, PR teams at mid/large companies, and growth marketers who want to understand narrative vs competitors.
Compare against tools you already know
Same feature set, different approaches and pricing.
| Blacknel | Hootsuite | Sprout Social | Birdeye | |
|---|---|---|---|---|
| Unified inbox | ||||
| Multi-source reviews | ||||
| AI with brand voice | Limited | Limited | ||
| Multi-location RBAC | Limited | |||
| Listening + competitors | $$ extra | $$ extra | ||
| Ads management | ||||
| White label | $$$ Enterprise | |||
| Monthly price | $69-$1,099 | $99-$249+ | $249-$499+ | $299-$999+ |
Comparison based on public pricing as of January 2026. Some Hootsuite/Sprout features available only in Enterprise tiers.
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