Social impact
The 1·1·1·1 commitment: 1% of revenue, 1% of equity, 1% of product, and 1% of team time — all dedicated to social initiatives across LATAM and the US.
We exist to amplify brands, but our deeper mission is to amplify communities. We've adopted the Pledge 1% model extended to 1·1·1·1 — a commitment embedded in financial reporting and product.
Every quarter we publish how much was donated, to whom, in which currency, and with what outcome. This isn't marketing CSR — it's audited by the same team that audits the financials.
Principles
01
Structural, not charitable
1·1·1·1 is committed in the company bylaws. It doesn't depend on the CEO's will or a good fiscal year.
02
LATAM focus
70% of the allocation goes to initiatives operating in Mexico, Colombia, Chile, Peru, and Argentina.
03
Quarterly report
Published the first month of each quarter. Audited by external finance.
Programs and practices
Blacknel 1·1·1·1 pledge
1% of annual revenue donated to verified partners: Techo, Endeavor LATAM, Ashoka Mexico, Pro Bono Network.
Free product for nonprofits
Free Growth plan for 100+ verified nonprofits across LATAM and the US. Apply at blacknel.com/commitments/social-impact.
Brands for Good
5 nonprofits per year receive full pro-bono management of their digital presence (publishing, inbox, reports).
Paid volunteer day
Each team member gets 1 paid day per quarter to volunteer for a cause of their choice.
Equity pledge
1% of the initial cap-table reserved for Pledge 1% International. On exit, materializes as an impact endowment.
Active partnerships
Techo · Endeavor LATAM · Ashoka Mexico · NetHope · TechSoup LATAM · PionerasDev.
Metrics and progress
Donated in 2025
$48,200 USD
1.1% of revenue
Nonprofits on the product
127
free Growth plan
Volunteer days taken
184 days
full team 2025
Brands for Good completed
5 / 5
full 2025 cohort
Accountability
Owner: COO + Pledge Committee. Quarterly audit, joint internal finance + external.
View all commitments
Your first week without Hootsuite. Without Sprout. Without the 5 spreadsheets.
Connect your channels in 10 minutes, invite your team, and start operating. No contracts, no mandatory sales calls.
14-day trial. No credit card. Cancel anytime.